Join 7,000+ online coaches and business owners
Growing your online presence doesn’t have to feel scammy, transactional, or inauthentic. I’ll show you how to create a brand for your business online, build an audience, and create an army of loyal, paying customers without wasting years playing trial and error.
Nurture, convince, and sell while you sleep with carefully crafted magnetic sales content that attracts your perfect-fit customers from a pool of billions of people around the world

Discover how to create valuable, compelling content that your perfect-fit clients can’t ignore (and set yourself above the ChatGPT robots at the same time)

Automate your leads’ “get to know you” process, stop relying on an algorithm to bring you prospects, and broadcast your personal brand hands-free (sales included)

Extract yourself from sales calls by creating webpages that tell perfect-fit clients what you sell, why they need it, why they should trust you, and how to pay. These pages unlock scale most business owners only ever dream of.
Nurture, convince, and sell while you sleep with carefully crafted magnetic sales content that attracts your perfect-fit customers from a pool of billions of people around the world
I’m not teaching ideas from a textbook. Everything you’ll discover about building, scaling, & future-proofing your business inside Mentorship 2.0 has come from hard-won, real-world experience.
You Get Everything You Need To Build & Monetise Your Brand Online, Based On The Proven Strategies I’ve Used To Generate 8 Figures since 2016
This is the blueprint I followed to dominate online. Discover how to create an audience, and then nurture its members into communities of thousands of paying customers.
Build your personal brand, reach new audiences worldwide & become confident and composed at the single greatest ROI activity for your business: Compelling, attention-grabbing short-form content (no TikTok dancing required).
Build an automated sales engine that nurtures, sells, and converts customers while you sleep with the most high-impact tool in your online arsenal: email marketing.
Learn how to use YouTube as a profit engine, not a vanity platform. You’ll learn how to position a channel, create high-converting content, and turn viewers into consistent leads and sales. This breaks down my exact system for ideation, thumbnails, scripting, confidence on camera, and monetisation, so you build a YouTube channel that makes money, not just views.
80% of your results with Manychat will come from 20% of the tools available to you. This short program will show you how to make the most of them.
5 Modules. 72 Videos. Hours Of Content. ZERO FLUFF
Discover how to grow a community of loyal followers who can’t get enough of your content, and build a thriving community of superfans
In an ocean or grey, bland, boring content, I’ll show you how to stand out like a purple flying unicorn in a retirement home (without selling out your values or having to act the clown)
Craft emails that your followers can’t wait to open, giving you a direct line to sales when you’re ready to launch
The words you put out in the world sell your brand, attract the people who’ll want to work with you, and help you stand out from the crowd.I’ll show you how to write sales that sucks in your ideal clients, all scrambling to pull out their wallets and buy.
Your email list is an asset that’ll outlive every algorithm change, shadow ban, and cancel culture controversy. You’ll discover how to fill your list with quality leads, nurture them, and monetise them when you’re ready.
Your email list is an asset that’ll outlive every algorithm change, shadow ban, and cancel culture controversy. You’ll discover how to fill your list with quality leads, nurture them, and monetise them when you’re ready.
Tired of working from fill in the blank templates? I’ll show you how to create stunning landing pages that you’re proud to show off andturn curious leads into paying customers like they were written by cash-sucking sales wizards.
If you’ve ever launched an offer to the sound of crickets, you can’t afford to miss this. I’ll show you how to hype up your audience so you can fill your roster every time you run a launch.
Stop fighting it out with Jonny-come-lately coaches who talk the talk and deliver a hot handful of wet dogsh*t. Leverage your brand and your expertise to stand out in your market, and claim the respect, status, and the rewards you deserve.
FREE
We have trained and developed our own AI based on everything we know to make it easy for you
Completely for free, ask questions and get the exact advice you need
As we do more calls, release more content our AI is up to date to give you best support
“I was burnt out and had failed at online coaching before, but James’ course helped me get set up fast and sign my first four clients. I’ve learned landing pages, content creation, email marketing — so much. It’s the best investment I’ve made.”
“I followed James for years and realized from his business days that I needed to move online to grow. After joining his mentorship, I now run a high six-figure online coaching business full-time. If you’re unsure, just join — it’s the best investment you’ll make.”
“Before joining, I was overwhelmed and my business was stuck. James’ mentorship gave me clarity, direction, and systems that helped my revenue grow 35% and added 50,000 followers. If you’re on the fence, you’ve got nothing to lose and everything to gain.”
“Joining the mentorship was one of the best decisions I made. My followers grew from 1,000 to nearly 31,000, my email list expanded to 5,000, and my clients increased from 5 to 40. It’s all about having skin in the game and creating a life of freedom. If you’re considering it, it’s worth it.”
“Before the mentorship, I felt stuck and didn’t know how to grow. In five months, I jumped from 3k to 20k followers and set up automated email systems that bring in leads easily. The mentorship gave me clarity and direction—if you’re on the fence, just do it.”
“Joining James’ mentorship in December 2023 transformed my business. In just a few months, I recouped my investment and grew to 60,000 subscribers on YouTube and Instagram. My client base tripled, and my income more than tripled, all with less effort. I’d absolutely recommend it!”
“Joining the mentorship changed everything. In 12 months, I went from struggling to leaving my job and earning over $61k in a single month. Focusing on solving problems helped me grow fast. If you’re unsure, it’s absolutely worth it.”
I hadn’t taken a vacation in five years as a PT. Three weeks after joining James’ mentorship, I’ve already closed $15k in new contracts and have 20+ leads — and I’m only 20% through the course. It’s been life-changing. If you’re a PT wanting to go online, this is the best way to do it.
If I’m honest, I can’t expect to predict all your problems, so this course will grow with the people who are a part of it, as I learn your problems I’ll address them ongoing. Please also don’t forget this course is a tax write off for your next tax bill, it’s a legitimate business expense.